Google improves map service with Waze acquisition
The Mountain View company this week acquired Waze, an Israeli startup, for about $ 1 billion. The application of Waze, which presents a social map with traffic conditions and roads, was being disputed by Internet giants.
Google announced Thursday that its willingness to continue to dominate the map market led the company to acquire Waze, which is responsible for the voice-guided GPS mapping service, whose great advantage is the use of data from community to inform traffic and road conditions in real time.
It should be recalled that in May, Google and Facebook have emerged as potential buyers of Waze. However, just this week is that business of 1.03 billion dollars, according to the newspaper "The New York Times", It has been confirmed, in a blog Google's official website.
The Israeli startup, which intends to remain in Israel, according to a Publication of Noam Bardim's chief executive officer, was "excited about improving Google Maps with the trafficked search capabilities provided by Waze and improving Waze with Google's search capabilities."
Waze also has other capabilities, such as registering the user's most frequent routes, finding the cheapest gas station and integrating with Facebook. In addition, to encourage people to contribute to the application, users earn points as they update traffic information and are ranked in a community ranking. The contribution can be corrected for possible faults or editing of maps.
The app is currently available for free for iOS and Android devices.