'Mobile-friendly' site: can you wait?
In 2015 it becomes essential to have a 'mobile-friendly' website so that your SEO strategy is successful.
Google announced a few days ago that «Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search ... »
What does this statement mean?
Starting April 21st, when you perform a search on your mobile phone, it is believed that Google will privilege the 'mobile-friendly' sites in the results that will be shown to you.
Responsive site vs mobile version
Let's see: the only advantage you will have when creating a mobile version is the value of the investment you have to make. With simpler design and design, a mobile version will be less costly from the outset. However, it does not fit all the different dimensions existing for mobile devices!
A responsive website easily adapts to any device. It is not as prone to error and provides a better user experience. You will only have one version of your site instead of two.
Already have a 'mobile-friendly' site?
Do the test on here!
If you have not already, it's time! Go mobile or become irrelevant!
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